Revamping brand identity and the digital customer experience

A logistics company operating since 1989 needed to replace an outdated, non-responsive website and establish a stronger corporate identity around warehousing, freight scheduling and transportation planning.

JMDS created the new identity, typography and colour system, then designed and developed a responsive digital platform. The information architecture and experience were designed from the outset for scalability, usability and commercial outcomes.

The resulting website is faster, easier to use and more consistent with the organization’s market position. It strengthened recognition and provided a better foundation for customer acquisition and operational communication.